Waec 2025 marketing questions and answers

2025 WAEC MARKETING ANSWERS
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MARKETING OBJECTIVES ANSWERS
WAEC MARKERTING OBJECTIVES

🇳🇬🔥2025/26 GOVERNMENT WASSCE MARKETING QUESTIONS AND ANSWERS 🔥🇳🇬

MARKETING OBJ

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COMPLETED

WAEC MARKETING INSTRUCTIONS
ANSWER FOUR QUESTIONS ONLY.

QUESTION 1
QUESTION 2
QUESTION 3
QUESTION 4
QUESTION 5
QUESTION 6

COMPLETED

2025-WAEC-MARKETING

(1a)
(i)Industrial printer
(ii)Packs of noodles

(1b)
(i)Purpose
(ii)Target Market
(iii)Purchase Decision Process
(iv)Quantity and Frequency

(1c)
(i)Problem Recognition: Mr. John recognized the need for food for his daughter’s birthday party.
(ii)Information Search: He would gather information about different types of food suitable for the party, including noodles, considering factors like taste, convenience, and budget.
(iii)Evaluation of Alternatives: Mr. John would evaluate different brands or types of noodles based on criteria such as price, quality, and his daughter’s preferences.
(iv)Purchase Decision: After evaluating the options, Mr. John would make the decision to purchase a specific brand or type of noodles.
(v)Post-Purchase Behavior: After the purchase, Mr. John might evaluate his satisfaction with the noodles, considering whether they met his expectations for the party, which could influence future purchasing decisions.

(2a)
Sales promotion is a marketing technique used to stimulate demand for a product or service.

(2b)
(i) Coupon: A ticket for a financial discount.
(ii) Sample: Free product to experience it.
(iii) Premium: An item offered free or at a reduced price with a purchase.
(iv) Contest: A competition where consumers can win prizes.

(2c)
(i)Targeted Audience: Magazines often cater to specific interests or demographics, allowing advertisers to target their messages to relevant audiences more effectively.
(ii)Long Shelf Life: Magazines can be kept for weeks or even months after publication, providing a longer exposure time for advertisements compared to other media like newspapers or television.
(iii)High-Quality Reproduction: Magazines offer high-quality paper and printing, which can enhance the visual impact of advertisements and make products look more appealing.
(iv)Engaged Audience: Readers of magazines are often highly engaged with the content, which can translate to a more receptive audience for advertisements.
(v)Credibility and Authority: Advertisements in reputable magazines can benefit from the publication’s credibility and authority, potentially increasing trust in the advertised products or services.

(3a)
(i)Storage and Warehousing: Distributors would store the confectioneries in their warehouses, ensuring that the products are safely kept and readily available for sale.
(ii)Transportation: They would be responsible for transporting the products from Premium Ltd’s manufacturing facilities to their own warehouses or directly to retailers.
(iii)Inventory Management: Distributors would manage their inventory levels, ensuring they have enough stock to meet demand without overstocking.
(iv)Sales and Customer Service: Distributors would handle sales transactions, provide product information, and offer customer service to retailers or other customers.
(v)Order Processing: They would process orders from retailers or other customers, ensuring that the products are delivered correctly and on time.

(3b)
(i)Cost: The company would evaluate the cost of different transportation modes (e.g., truck, rail, air) and choose the one that balances cost with service requirements.
(ii)Speed and Reliability: The speed of delivery and the reliability of the transportation mode would be crucial, especially for perishable goods like confectioneries.
(iii)Product Safety: Premium Ltd would consider the safety of its products during transportation, ensuring that the chosen mode protects the products from damage or spoilage.
(iv)Capacity and Flexibility: The company would assess the capacity of the transportation mode to handle the volume of products and its flexibility in terms of delivery schedules and routes.
(v)Environmental Impact: Depending on the company’s values and policies, it might also consider the environmental impact of different transportation modes and choose the most sustainable option.

(4a)
A market union refers to an organization or association that represents the interests of traders, vendors, or businesses operating within a specific market or industry.

(4b)
(i)Advocacy and Representation: They advocate for the interests of their members in front of local authorities, government bodies, and other stakeholders.
(ii)Conflict Resolution: Market unions can mediate disputes between members or between members and external parties, helping to resolve issues in a fair and timely manner.
(iii)Training and Support: They may offer training programs, workshops, or other forms of support to help members improve their business operations, comply with regulations, and enhance their skills.
(iv)Negotiation and Lobbying: Market unions negotiate with authorities on issues such as market fees, infrastructure improvements, and regulatory compliance, aiming to create a more favorable business environment for their members.

(4c)
(i)Protection: Packaging protects the product from damage, contamination, or spoilage during transportation and storage.
(ii)Identification: It serves as a means of product identification, conveying important information such as the product’s name, ingredients, and instructions for use.
(iii)Marketing Tool: Attractive packaging can serve as a marketing tool, drawing the consumer’s attention and differentiating the product from competitors.
(iv)Convenience: Good packaging can enhance the convenience of a product, making it easier for consumers to use, store, or transport the product.
(v)Brand Image: Packaging can contribute to the brand image, reflecting the quality, values, and personality of the brand, which can influence consumer perceptions and loyalty.

(5a)
E-marketing, also known as electronic marketing or digital marketing, refers to the promotion of products or services using digital channels such as search engines, social media platforms, email, and websites. It encompasses a wide range of marketing activities that leverage the internet and electronic devices to connect with potential customers.

(5b)
(i)Global Reach: E-marketing allows businesses to reach a global audience, breaking geographical barriers and expanding their customer base beyond local markets.
(ii)Cost-Effectiveness: Compared to traditional marketing methods, e-marketing can be more cost-effective, offering measurable returns on investment and the ability to target specific audiences.
(iii)Personalization: E-marketing enables businesses to personalize their messages and offers to individual customers based on their preferences, behaviors, and demographics.
(iv)Real-Time Engagement: Through e-marketing, businesses can engage with customers in real-time, responding to inquiries, feedback, and concerns promptly, which can enhance customer satisfaction and loyalty.

(5c)
(i)Market Expansion: International marketing allows companies to expand their market reach beyond their domestic borders, potentially increasing sales and revenue.
(ii)Diversification: By entering international markets, companies can diversify their revenue streams, reducing dependence on any single market and mitigating risks associated with economic fluctuations in one country.
(iii)Competitive Advantage: Companies that successfully market their products or services internationally can gain a competitive advantage over rivals that operate solely in domestic markets.
(iv)Economies of Scale: International marketing can lead to economies of scale in production, marketing, and distribution, as companies can spread their fixed costs over a larger volume of sales.
(v)Access to New Customers: International markets offer access to new customers with different needs, preferences, and purchasing behaviors, which can lead to the development of new products or services tailored to these markets.

(6a)
(i) Supply: In marketing, supply refers to the quantity of a product or service that producers or suppliers are willing and able to offer to the market at a given price level.
(ii) Wants: Wants are desires or wishes for specific products or services that are not necessarily essential but are considered desirable by consumers.

(6b)
Wox Ltd (Marketing and Product Concepts)
-Marketing Concept Features
(i)Customer Focus: The marketing concept emphasizes understanding and meeting the needs and wants of customers
(ii)Integrated Approach: It involves coordinating all activities within the company to deliver customer satisfaction and long-term profitability.
-Product Concept Features
(i)Quality Focus: The product concept assumes that consumers will favor products that offer the most quality, performance, and features.
(ii)Continuous Improvement: Companies following the product concept often focus on continually improving their products to meet or exceed customer expectations.

Manti Ltd (Production and Selling Concepts)
-Production Concept Features:
(i)Efficiency and Cost Reduction: The production concept focuses on achieving high production efficiency, low costs, and mass distribution.
(ii)Assumption of Demand: It assumes that consumers primarily want affordable and available products.
-Selling Concept Features
(i)Aggressive Selling: The selling concept focuses on aggressive selling and promotional efforts to convince consumers to buy a product.
(ii)Focus on Sales Transaction: The emphasis is on making sales rather than on understanding and meeting customer needs.

COMPLETED

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Instructions:- Answer any four questions in all

NUMBER ONE

(1a)
(i) Industrial printer
(ii) Packs of noodles

(1b)
(PICK FOUR ONLY)
(i) The industrial printer is a capital good, WHILE the packs of noodles are consumer goods.
(ii) The industrial printer is intended for business use, WHILE the noodles are intended for personal consumption.
(iii) The industrial printer is a durable item, WHILE the noodles are perishable.
(iv) The purchase of the printer involves a formal procurement process, WHILE the noodles can be bought casually from a retail store.
(v) The printer serves productive purposes in the company, WHILE the noodles serve a consumptive purpose at home.
(vi) The printer is a long-term investment, WHILE the noodles are used up quickly and offer immediate satisfaction.

(1c)
(PICK FIVE ONLY)
(i) Problem recognition: Mr John realized he needed to provide food for guests at his daughter’s birthday party.
(ii) Information search: He began to seek information on different types or brands of noodles available.
(iii) Evaluation of alternatives: He compared different noodle brands based on taste, price, quantity, and nutritional value.
(iv) Purchase decision: He decided on a specific brand and quantity of noodles that best met his needs and budget.
(v) Purchase action: He proceeded to the market or store and bought the noodles.
(vi) Post-purchase evaluation: After the party, he assessed whether the noodles satisfied the guests and met expectations.
(vii) Feedback and reflection: Mr John considered whether he would buy the same brand again in the future based on his experience.
(viii) Influence of experience: His satisfaction or dissatisfaction will influence his future purchasing decisions for similar occasions.
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NUMBER TWO

(2a)
Sales promotion is a marketing strategy used to boost the sales of a product or service through short-term incentives such as discounts, gifts, or contests to attract customers and encourage immediate purchase.

(2bi)
Coupon: A coupon is a certificate or digital code that offers customers a discount or rebate on a product or service when presented at the time of purchase. It encourages buyers to try a product or make repeat purchases.

(2bii)
Sample: A sample is a small portion or trial package of a product given free to consumers so they can try it before buying. It is often used to introduce new products and build consumer trust.

(2biii)
Premium: A premium is a promotional item or gift offered for free or at a reduced price when a customer purchases a product. It acts as a reward or incentive to increase sales and customer loyalty.

(2biv)
Contest: A contest is a promotional activity in which participants compete for prizes based on skill, creativity, or knowledge. It engages consumers and increases brand visibility and excitement around a product.

(2c)
(PICK FIVE ONLY)
(i) Magazines have a long shelf life, allowing ads to be seen by multiple readers over time.
(ii) They offer high-quality printing and visuals, which enhance the appeal and professionalism of advertisements.
(iii) Magazines target specific audiences, making it easier for advertisers to reach a particular market segment.
(iv) They allow for detailed and in-depth product descriptions due to more space compared to other media.
(v) Advertisements in magazines are more likely to be noticed as readers spend more time reading.
(vi) Magazines are considered credible sources, and ads within them are often viewed as trustworthy.
(vii) They offer creative flexibility in ad design, including full-page spreads, inserts, and cover placements.
(viii) Magazine ads can reinforce brand image through repeated exposure in multiple issues.
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NUMBER THREE

(3a)
(PICK FIVE ONLY)
(i) Bulk breaking: Distributors buy in large quantities from the manufacturer and break them into smaller units for retailers.
(ii) Warehousing: They store goods until they are needed by retailers or customers.
(iii) Financing: Distributors provide funds to the manufacturer by paying for goods in advance or on delivery.
(iv) Risk bearing: They bear risks such as damage, theft, or obsolescence of goods while in transit or storage.
(v) Market coverage: Distributors help extend the reach of the manufacturer’s products across various regions.
(vi) Promotion: They help in the promotion of goods through local advertising and offering incentives to retailers.
(vii) Information feedback: Distributors provide the manufacturer with market information, customer feedback, and competitors’ activities.
(viii) Transportation: They handle the delivery of goods from their warehouses to retailers or end users.

(3b)
(PICK FIVE ONLY)
(i) Nature of the product: Perishable or fragile goods may require faster and more protective transport, like air or refrigerated trucks.
(ii) Cost of transportation: The company would consider the most cost-effective method within budget.
(iii) Distance to be covered: Long distances might require rail or air transport, while short distances may use road transport.
(iv) Speed of delivery: Products that need urgent delivery would require faster means like air transport.
(v) Availability of transport mode: The company would choose based on the available transport options in a given area.
(vi) Security and safety: The company would prefer a transport mode that ensures goods arrive safely and in good condition.
(vii) Volume and weight of goods: Large or heavy products might require rail or sea transport due to capacity.
(viii) Accessibility of destination: Remote or rural areas may limit choices to specific transport modes, like road.
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NUMBER FOUR

(4a)
A market union is an organized association of traders and businesspeople in a particular market who come together to protect their interests, regulate trade practices, and ensure the smooth operation of market activities.

(4b)
(PICK FOUR ONLY)
(i) Regulation of member activities: The union ensures that members adhere to market rules and regulations.
(ii) Conflict resolution: It settles disputes among members or between members and customers.
(iii) Price control: The union helps to fix the prices of goods to avoid unfair competition.
(iv) Financial support: It may provide loans or contributions to members during emergencies.
(v) Information dissemination: The union provides members with important updates on government policies and business opportunities.
(vi) Security arrangement: It helps in organizing market security to protect goods and traders.
(vii) Promotion of unity: The union encourages cooperation and teamwork among members.
(viii) Training and education: It organizes workshops and seminars to improve members’ business skills.

(4c)
(PICK FIVE ONLY)
(i) Protection: Packaging protects the product from damage, spoilage, and contamination.
(ii) Attraction: It enhances the appearance of the product and makes it attractive to customers.
(iii) Identification: Packaging helps to distinguish a product from others through branding and labeling.
(iv) Promotion: It serves as a promotional tool with printed information and an appealing design.
(v) Convenience: Packaging makes it easy to handle, carry, and use the product.
(vi) Information: It provides details like ingredients, expiry date, and usage instructions.
(vii) Preservation: Packaging helps in preserving the product’s quality and extending shelf life.
(viii) Competitive advantage: Unique and quality packaging gives the product an edge in the market.
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NUMBER FIVE

(5a)
E-marketing, or electronic marketing, refers to the use of the internet and digital technologies to promote and sell products or services. It involves online advertising, email marketing, social media, and search engine optimization.

(5b)
(PICK ANY FOUR)
(i) Cost-effective compared to traditional marketing.
(ii) Reaches a wider, global audience.
(iii) Enables targeted advertising and personalization.
(iv) Provides measurable results and analytics.
(v) Available 24/7, offering convenience to customers.
(vi) Enhances customer engagement and interaction.
(vii) Quick and easy updates or changes to campaigns.
(viii) Increases brand visibility through SEO and social media.

(5c)
(PICK ANY FIVE)
(i) To expand their customer base.
(ii) To increase revenue and profitability.
(iii) To reduce dependency on local markets.
(iv) To achieve economies of scale.
(v) To gain a competitive edge globally.
(vi) To take advantage of growth opportunities in emerging markets.
(vii) To build international brand recognition.
(viii) To utilize excess production capacity.
(ix) To diversify market and currency risks
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NUMBER SIX

(6ai)
Supply: Supply refers to the quantity of goods or services that producers are willing and able to offer for sale at different prices over a given period.

(6aii)
Wants: Wants are the desires for specific goods or services that satisfy human needs and are shaped by culture, personality, and marketing efforts.

(6b)
=WOX LTD (MARKETING AND PRODUCT CONCEPTS)=
(PICK TWO ONLY)
(i) Customer orientation: The focus is on identifying and meeting the needs and wants of consumers.
(ii) Product quality: Emphasis is placed on producing high-quality and innovative products.
(iii) Long-term relationship: Building lasting relationships with customers is prioritized.
(iv) Market research: Regular market research is conducted to understand consumer behavior and trends.
(v) Customer satisfaction: The success of the business is measured by how well customers’ expectations are met.

=MANTI LTD (PRODUCTION AND SELLING CONCEPTS )=
(PICK TWO ONLY)
(i) Production efficiency: The focus is on producing goods in large quantities at low cost.
(ii) Product availability: Ensuring products are widely available is a key to business growth.
(iii) Aggressive selling: Strong promotional and selling efforts are used to push products to consumers.
(iv) Sales volume focus: Success is measured by the volume of sales rather than customer satisfaction.
(v) Little market feedback: Less attention is paid to consumer preferences or feedback during production.
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Completed✅💯